Amy Garno
Staff Writer
Has social influence caused Mark Haukereid to accept a bet and grow out his beard?
is a junior at Siena Heights University (SHU) majoring in art and a member of the Pi Lambda Phi fraternity. For the past three years Mark has participated in the Homeless for the Homeless event in the fall. It’s an annual event in which Pi Lambda Phi members live in a cardboard village on the front lawn of Ledwidge for five days. The fraternity raises awareness of homelessness and collects food and money for the Daily Bread, an Adrian, Mich. soup kitchen and food pantry, and the Salvation Army.
Last year after the homeless event was over, Haukereid and his fraternity buddies were watching the movie, “Nocked Up.” There was a wager in the movie in which one guys bet another guy to grow out his beard for one year.
KJ Meyer, one of the fraternity guys, looked at Haukereid and said, “I bet you wouldn’t do the same and let your beard grow out.”
“What do you want to bet?” Haukereid responded.
“How about your next year’s dues for the fraternity for not shaving for a year?” Meyer challenged.
“You’re on!”
The last time Haukereid shaved his face was New Year’s Eve of 2012, and he won’t shave again until this New Year’s Eve.
Social influence occurs when an individual’s thoughts, feelings or actions are affected by other people to induce a change. Peer pressure, persuasion, obedience, marketing sales, and conformity all fall under the category of social influence. Haukereid and his friend Meyer were influenced by the movie and Haukereid was influenced by his friend.
Spectra Editorial Comment:
Many of us don’t realize that we can be easily influenced to do something that we ordinarily wouldn’t do by the media and people around us. If we stop and think about it, many of the things we do are the result of social influence. Stay tuned in to get more updates on Mark’s beard.